This privacy policy will help you understand what information we collect and use at Valent Projects, and the choices you have associated with that information. 

In this privacy policy the following words have defined meanings:

Valent Projects, we, our, ours or us refers to Valent Projects Limited, the owner and operator of this website.  

Data Controller, Data Processor and Personal Data are defined in the applicable Data Protection Laws.

Data Protection Laws means any laws and regulations in the UK relating to privacy or the use or processing of data relating to natural persons, including: (a) EU Directives 95/46/EC and 2002/58/EC (as amended by 2009/136/EC) and any legislation implementing or made pursuant to such directives, including (in the UK) the Data Protection Act 2018 (the DPA) and the Privacy and Electronic Communications (EC Directive) Regulations 2003; and (b) EU Regulation 2016/679 (GDPR); and (c) any laws or regulations ratifying, implementing, adopting, supplementing or replacing GDPR or DPA and in each case as amended or replaced from time to time.

Services refers to the applications, services, and websites (marketing and product) provided by Valent Projects. Valent Projects may, from time to time, introduce new products and services. 

You and yours refers to the legal entity reading this privacy policy and any legal entity receiving services from Valent Projects, as applicable.


  1. Information We Collect and Receive
  2. How We Use the Information We Collect and Receive
  3. Analytics, Cookies and Other Web Site Technologies
  4. Information Sharing
  5. Communicating
  6. Accessing Your Data
  7. Security
  8. Changes to this Statement/Contact Us
  9. Contacting Valent Projects

1. Information We Collect and Receive

We collect several different types of information in various ways.

On this website:

We use a contact form on our website which will send us an email with your name and e-mail address).

The website also uses a widget that allows You to subscribe to Our substack.

In order to sign you up for our substack newsletter, substack will collect your name and e-mail address. You can access substack’s privacy policy here (please note that this URL may change from time to time and we don’t have any control over such change).

On LinkedIn:

We connect to LinkedIn Users, some of whom subscribe to our LinkedIn newsletter. We record the following personal data (name, email address). You can view LinkedIn’s privacy policy here (please note that this URL may change from time to time, and we don’t have any control over such change).

In our CRM application, Notion:

All personal data which we collect from our website is entered into our CRM application, Notion. It is used to catalogue a list of sales connections from all sources (LinkedIn, email enquiry, phone, etc). The data stored on our system is only data publicly available such as (name, Job title, email, company). You can view Notion’s privacy policy here (please note that this URL may change from time to time, and we don’t have any control over such change).

From our customers:

We provide two types of services: (i) a research-based service (where people conduct research into specific social media activity, in order to provide a report to the customer) and (ii) access to a SaaS service. 

Our customer contracts and the SaaS subscription agreement include terms that regulate the collection and use of personal data. 

2. How We Use the Information We Collect and Receive

We only use the personal data collected on the Website as described in this Privacy Policy. We will not sell or otherwise make your personal data available, saves as set out in this Privacy Policy or in the applicable customer contract. 

3. Analytics, Cookies and Other Web Site Technologies

Valent Projects is continuously improving our websites and products by using various third-party web analytics tools, which help us understand how visitors use our websites, desktop tools, and mobile applications, what they like and dislike, and where they may have problems. We maintain ownership of this data and do not share this type of data about individual users with third parties.

Geolocation and Other Data:

We use information such as IP addresses to determine the general geographic locations of our visitors. The web beacons used in conjunction with these web analytics tools may gather data such as what browser or operating system a person uses, as well as, domain names, MIME types, and what content, products and Services are reviewed or downloaded when visiting or registering for Services at our website or social media accounts.

Google Analytics:

We use Google Analytics as described in “How Google uses data when you use our partners’ sites or apps.” You can prevent your data from being used by Google Analytics on websites by installing the Google Analytics opt-out browser add-on here.  We also employ IP address masking, a technique used to truncate IP addresses collected by Google Analytics and store them in an abbreviated form to prevent them from being traced back to individual users. Portions of our website may also use Google Analytics for Display Advertisers including DoubleClick or Dynamic Remarketing which provide interest-based ads based on your visit to this or other websites.  You can use Ads Settings to manage the Google ads you see and opt-out of interest-based ads.  You can opt-out of use of this information as described below.

Tracking Technologies:

Valent Projects and our partners use cookies and similar tracking technologies to track user traffic patterns and hold certain registration information. Tracking technologies also used are beacons, tags and scripts to collect and track information and to improve and analyse our Service. If you wish to not have the information these technologies collect used for the purpose of sending you targeted ads, you may opt-out here, or if located in the European Union, click here. The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can still review the website if you choose to set your browser to refuse all cookies; however, you must enable cookies to establish an account and to install the Services. To manage Flash cookies, please click here.

Examples of Cookies We Use:

Cookie TypePurposeDescription
Session CookiesWe use these cookies to operate our websites.Some cookies are essential for the operation of Valent Projects websites. If a user chooses to disable these cookies, the user will not be able to access all of the content and features.
Preference CookiesWe use these cookies to remember your preferences.When you register at a Valent Projects website, we use cookies to store unique, randomly assigned user IDs that we generate for administrative purposes. These cookies enable you to enter the Valent Projects sites without having to log in each time.
Advertising CookiesThese cookies are used to serve you with advertisements that may be relevant to you and your interests.We use cookies to make advertising more engaging to users, as well as to assist in reporting on marketing program performance and analytics
Security CookiesThese cookies are used for general security purposes and user authentication.We use security cookies to authenticate users, prevent fraudulent use of login credentials, and protect user data from access by unauthorised parties.

Social Media: Our sites include social media features, such as LinkedIn, Google and Twitter “share” buttons. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. These services will also authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign-up form or provide feedback. Your interactions with these features are governed by the privacy policy of the company providing them.

4. Information Sharing

Ensuring your privacy is important to us. We do not share your personal information with third parties except as described in this privacy policy. We may share your personal information with: (a) third party service providers, (b) business partners, (c) Valent’s professional advisors and (d) as required for legal purposes. Third-party service providers have access to personal information only to the extent required to perform their functions and wherever possible, they must process the personal information in accordance with this Privacy Policy and additional data protection and privacy terms in our contract with them (which are no less onerous than the terms of this privacy policy).

Examples of how we may share information with third-party service providers include:

  • Payment processing and fraud prevention
  • Sending marketing communications
  • Conducting research and analysis
  • Providing cloud computing infrastructure

Examples of how we may disclose data for legal reasons include:

  • As part of a merger, sale of company assets, financing or acquisition of all or a portion of our business by another company where customer information will be one of the transferred assets.
  • As required by law, for example:
    • to protect our rights; 
    • to protect your safety (or the safety of others); 
    • to investigate fraud; or 
    • to respond to a government request.

We may also disclose your personal information to any third party with your prior written consent.

5. Communications

Valent Projects may need to communicate with you for a variety of different reasons, including:

  • Responding to your questions and requests. If you contact us with a problem or question, we will use your information to respond.
  • Sending you Service and administrative emails and messages. We may contact you to inform you about changes in our Services, our Service offerings, and important Service related notices, such as billing, security and fraud notices. These emails and messages are considered a necessary part of the Services, essential to enable Valent Projects to fulfil its contractual and regulatory obligations.
  • Sending emails about new products or other news about Valent Projects that we think you’d like to hear about either from us or from our business partners. You can always opt out of these types of messages at any time by clicking the unsubscribe link at the bottom of each communication.
  • Conducting surveys. We may use the information gathered in the surveys to enhance and personalize our products, services, and websites.
  • Offering referral programs and incentives, which allow you to utilize email, text, or URL links that you can share with friends or colleagues.

6. Accessing Your Data

Where Valent Projects is acting as a data controller, Valent Projects will also, when you request, provide you with information about whether we hold, or process on behalf of a third party, any of your personal information.  If Valent Projects is not a data controller for your personal data, you should request this information from the relevant data controller. 

We may transfer personal information to companies that help us provide our service, and when we do, these transfers to subsequent third parties are, wherever possible, covered by appropriate transfer agreements. We will retain personal data we process on behalf of our customers as needed to provide Services to our customers and to the extent required for our internal general administration. Also, we will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

7. Security

Valent Projects follows generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received, however, no security measure is perfect. To the extent that a password is required in relation to the services, you must safeguard your password, as it is one of the easiest ways you can manage the security of your own account – remember that if you lose control over your password, you may lose control over your personal information.

8. Changes to this Statement/Contact Us

We may update this privacy policy to reflect changes to our information practices. If we make any material changes we will provide notice on this website, and we may notify you by email (sent to the e-mail address specified in your account), prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. If you continue to use the Services after those changes are in effect, you agree to the revised policy.

9. Contacting Valent Projects

Please contact Valent Projects at if:

  • you have any questions about this Privacy Policy or Valent Projects’ practices relating to privacy;
  • we hold personal information about you and you want it to be removed from our database or opt out from receiving communications from us; or
  • if we hold personal information about you and you want to opt out from receiving communications from us; or
  • if you need assistance in reviewing your information. 

Valent Projects will respond to your request within a reasonable time.